David Craig

(323)407-3235

davidcraigink@gmail.com

I’m a Senior Production Artist with 16+ years of experience in print production, retail graphics, and 3D exhibit design. I specialize in translating creative direction and brand assets into branded physical environments, from initial 3D visualization through final production artwork.

My recent work focuses on trade show exhibits and experiential spaces, using SketchUp to develop and refine designs within real-world spatial requirements. I also bring extensive experience in retail and environmental graphics, prepress, dielines, print production, and preparing artwork for a variety of materials and output processes.

Below is a selection of projects showing both the design process and the finished work.

3D Exhibit Design

Trade Show Exhibits • 3D Visualization • Production Artwork

For the projects below, I developed 3D exhibit designs in SketchUp from client-provided creative direction, brand assets, and spatial requirements. I created rendered views for client review and refined the designs through multiple rounds of feedback and approval.

I also coordinated final dimensions with fabrication and prepared production artwork for exhibit graphics.

Elemis | Ulta FLC 2024

3D Design & Rendering

Final Installation

L’Anza | Ulta FLC 2024

3D Design & Rendering

Final Installation

Perricone MD | Ulta FLC 2024

3D Design & Rendering

Final Installation

Live Tinted | Ulta FLC 2024

3D Design & Rendering

Final Installation

Peloton 2021 Holiday In-Store Display

Retail Display Design • Environmental Graphics • Production Artwork

Translated client-provided creative direction into a finished holiday retail display, developing the visual layout and adapting the concept for the in-store environment. Created high-resolution artwork and prepared final print-ready files for production.

Design & Production Artwork

Final Installation

Screen Shot 2021-11-18 at 11.16.12 AM.png

NuFace Merchandising Design Concepts

3D Retail Display Design • Product Merchandising • 3D Visualization

Developed client-provided concepts into fully realized 3D merchandising displays, working within specified dimensions and incorporating product, branding, and display requirements. Created detailed 3D visualizations to communicate how each concept would translate into a physical retail display.

NYX Cosmetics 2019 Coachella Installation

Experiential Design • 3D Visualization • Production Artwork

Developed the installation from an overall street-art concept, client sketches, and specified design elements, translating the initial direction into a fully realized 3D environment. Collaborated directly with the NYX brand team during development to refine the design and incorporate feedback in real time. Created and prepared the final high-resolution, print-ready artwork for production.

Design & Production Artwork

Final Installation